Celebrating South Texas and the Rio Grande Valley’s Cultural Heritage

Our mission is to preserve, promote, and celebrate the cultural heritage of South Texas and the Rio Grande Valley including the music of the mariachi genre; and to create opportunities to empower local artists, musicians, authors, and performers through research, study, exhibition, and performance.


Aida Cuevas with Dr. Guerra and excited students on La Reyna del Mariachi’s first visit to UTRGV in 2016.

Our Inspiration

Empowering our community through the beauty and power of the Arts. Celebrating the synergy and connectedness between the different artistic genres, including classical and folk music.

Our Goals

Become a hub for promoting arts and cultural appreciation in our cultural diverse community

Spark creativity and build lasting connections with community participants and nonprofit organizations through impactful and inclusive arts initiatives

Enhance the lives of individuals for South Texas through initiatives that celebrate cultural richness

Save the Date

2026 South Texas Mariachi Festival

April 17-18, 2026
Edinburg Arts, Culture, & Event (ACE) Center
Edinburg, Texas

Save the date for the 2026 South Texas Mariachi Festival, hosted by the City of Edinburg and the South Texas Music & Cultural Arts Foundation!

Join us April 17th-18th at the beautiful ACE Center in Edinburg, Texas. More details coming soon!